THE HISTORY OF ION SUPPLY DRINK POCARI SWEAT
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Pocari Sweat, an ion supply drink from Japan. Have you ever wondered about the history of this healthy drink? So today, let's explore the history of Pocari.
Over 40 years ago, an Otsuka researcher with a dream of developing an unprecedented new beverage was on a business trip to Mexico, when he was hospitalized due to diarrhea. The doctor told him to make sure he got enough water and nutrition, but just gave him a regular carbonated drink. This led the researcher to think how much better it would be if he had an easy-to-drink beverage that could supply both the water and nutrients he needed.
Also, the same researcher saw a doctor drinking a pouch of I.V. solution to rehydrate himself after finishing surgery; it was this that gave him the idea for a drinkable I.V. solution. With Otsuka being a leading company in the I.V. solutions business, the researcher had the expertise and resources to turn his idea into a reality, and so began to develop a beverage that could replenish the water and electrolytes (ions) lost while sweating during daily activities.
Three years later, society had become more health conscious and jogging was all the rage.
However, rather than develop a sports drink, the researchers sought to create a healthy beverage that everyone could enjoy in their daily lives.
Through this work, the Otsuka researchers discovered that there are different kinds of sweat. They also found that the concentration of salt in sweat excreted during everyday activities is lower than in sweat produced during sports activities. Based on these findings, the researchers tried to create a beverage to replenish body fluid after regular everyday perspiration. However, it was quite bitter, and did not taste good.
Using a process of trial and error, the researchers came up with over 1,000 test products. During this process, researchers focused on a combination of electrolytes and citrus juices. When the two were mixed, the bitter taste disappeared. Through this combination, the development of this unique drink took a big leap forward.
The research continued, and finally two test products were prepared: one with high sugar content and one with low sugar content. At that time, sweet juice-style beverages were the norm. Many of the researchers thought that the sweetness of the test beverage was not sufficient. However, in order to test the product concept of a drink that tastes great, and especially after sweating, the researchers did not rely on their common sense - in fact, one of them actually climbed a mountain to try out the test products for himself. Doing so, he realized that the lightly sweetened test product was easier to drink, and it was this field test that determined the final taste decision.
In 1980, Pocari Sweat was launched to the market. Pocari Sweat was created based on the concept of a rehydration drink that is consumed after sweating. With ingredients similar to body fluids, it helps the body to absorb 2.2 times faster than normal filtered water.
Moreover, POCARI meets 5 green safety criteria for health: NO COLOR, NO CHEMICAL SUGAR, NO PRESERVATIVE, NO GAZ, NO CAFFEINE.
Pocari Sweat is available in 350m bottles, 500ml bottles, 900ml bottles, 330ml cans and 13gr powder packs, suitable for use and you can easily carry it anywhere, anytime.
Note: For people with medical conditions such as high blood pressure, gestational diabetes, abstaining from salt, sugar, etc., it is necessary to consult a doctor or nutritionist to use Pocari Sweat properly.
Source:
https://www.otsuka.co.jp/en/nutraceutical/about/rehydration/ionsupply/pocarisweat/
https://www.otsuka.co.jp/en/nutraceutical/about/rehydration/researchlab/studyresults04.html
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